:root{--brand-a:#e83030;--brand-b:#f08a28;--brand-grad:linear-gradient(135deg,#e83030 0%,#f08a28 100%);--accent:#c8401a;--accent-dk:#a83210;--accent-soft:#fdf0e9;--ink:#14171f;--ink2:#3c424e;--muted:#6e7580;--rule:#e7e2db;--rule-soft:#f1ede7;--paper:#faf8f5;--white:#fff;--tbc-bg:#e8edf5;--tbc-ink:#33507a;--tbc-line:#c7d5e8;--max:1120px;--f-head:"Iowan Old Style","Palatino Linotype",Palatino,"Book Antiqua",Georgia,serif;--f-body:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif;--f-mono:ui-monospace,SFMono-Regular,Menlo,Consolas,monospace}*{box-sizing:border-box}html{-webkit-text-size-adjust:100%}body{background:var(--white);color:var(--ink);font:400 17px/1.65 var(--f-body);margin:0;padding-bottom:56px}img{max-width:100%;display:block}a{color:var(--accent);text-underline-offset:3px}a:hover{color:var(--accent-dk)}.wrap{max-width:var(--max);margin:0 auto;padding:0 28px}.narrow{max-width:760px}h1,h2,h3,h4{font-family:var(--f-head);color:var(--ink);margin:0;font-weight:600}h1{letter-spacing:-.015em;font-size:clamp(2.1rem,4.6vw,3.15rem);line-height:1.08}h2{letter-spacing:-.01em;font-size:clamp(1.45rem,2.4vw,1.75rem);line-height:1.2}h3{font-size:1.12rem;line-height:1.3}p{margin:0 0 1.05em}.lede{color:var(--ink2);max-width:62ch;font-size:1.18rem;line-height:1.6}.eyebrow{font:600 11px/1 var(--f-body);letter-spacing:.16em;text-transform:uppercase;color:var(--accent);margin:0 0 18px}.measure{max-width:68ch}.nav-toggle{cursor:pointer;background:0 0;border:0;flex-direction:column;justify-content:space-between;width:44px;height:44px;padding:11px 10px;display:none}.nav-toggle span{background:var(--ink);border-radius:2px;width:100%;height:2px;transition:all .2s;display:block}body.nav-open .nav-toggle span:first-child{transform:translateY(9px)rotate(45deg)}body.nav-open .nav-toggle span:nth-child(2){opacity:0}body.nav-open .nav-toggle span:nth-child(3){transform:translateY(-9px)rotate(-45deg)}.site-head{z-index:40;backdrop-filter:saturate(160%)blur(8px);border-bottom:1px solid var(--rule);background:#fffffff0;position:sticky;top:0}.head-in{justify-content:space-between;align-items:center;gap:24px;height:80px;display:flex}.mark{color:var(--ink);align-items:center;gap:10px;text-decoration:none;display:flex}.mark img{width:auto;height:42px;display:block}.site-foot .mark img{height:38px}.mark .word{font:600 15px/1 var(--f-body);letter-spacing:.2em}.brandrule{background:var(--brand-grad);border-radius:2px;width:56px;height:3px;margin-bottom:26px}.nav{align-items:center;gap:22px;display:flex}.nav a{font:500 14.5px/1 var(--f-body);color:var(--ink2);border-bottom:2px solid #0000;padding:6px 0;text-decoration:none}.nav a:hover,.nav a.on{color:var(--ink);border-bottom-color:var(--accent)}.btn{font:600 15px/1 var(--f-body);border:1px solid #0000;border-radius:4px;padding:14px 22px;text-decoration:none;transition:all .15s;display:inline-block}.btn-primary{background:var(--accent);color:#fff}.btn-primary:focus-visible{outline:2px solid var(--brand-a);outline-offset:2px}.btn-primary:hover{background:var(--accent-dk);color:#fff}.btn-ghost{border-color:var(--rule);color:var(--ink);background:var(--white)}.btn-ghost:hover{border-color:var(--ink);color:var(--ink)}.btn-row{flex-wrap:wrap;gap:12px;margin-top:30px;display:flex}.arrow{font:500 15px/1 var(--f-body);text-decoration:none;display:inline-block}.arrow:after{content:" →";transition:all .15s}.arrow:hover:after{margin-left:3px}section{padding:74px 0}.tight{padding:52px 0}.ruled{border-top:1px solid var(--rule)}.tinted{background:var(--paper);border-top:1px solid var(--rule);border-bottom:1px solid var(--rule)}.dark{background:var(--ink);color:#e8eaed}.dark h2,.dark h3{color:#fff}.dark p{color:#b9c0c8}.sec-head{max-width:66ch;margin-bottom:38px}.hero{padding:104px 0 78px}.hero h1{max-width:16ch}.hero .lede{margin-top:24px}.entity{background:var(--accent-soft);border-left:3px solid var(--accent);border-radius:0 4px 4px 0;max-width:64ch;margin-top:34px;padding:18px 22px}.entity p{color:#17423f;margin:0;font-size:.98rem}.entity .tag{font:600 10.5px/1 var(--f-body);letter-spacing:.15em;text-transform:uppercase;color:var(--accent);margin-bottom:8px;display:block}.grid{gap:24px;display:grid}.g3{grid-template-columns:repeat(3,1fr)}.g2{grid-template-columns:repeat(2,1fr)}.card{background:var(--white);border:1px solid var(--rule);border-radius:5px;flex-direction:column;padding:28px;display:flex}.card h3{margin-bottom:10px}.card p{color:var(--ink2);flex:1;font-size:.96rem}.card .arrow{margin-top:14px}.card .num{font:600 11px/1 var(--f-mono);color:var(--muted);letter-spacing:.1em;margin-bottom:16px}.svc{border-top:1px solid var(--rule-soft);padding:38px 0}.svc:first-of-type{border-top:0}.svc h2{scroll-margin-top:90px}.answer{color:var(--ink);max-width:70ch;margin:14px 0;font-size:1.06rem}.svc ul{color:var(--ink2);max-width:70ch;margin:0;padding-left:20px;font-size:.96rem}.svc li{margin-bottom:5px}.toc{border:1px solid var(--rule);background:var(--paper);border-radius:5px;margin-bottom:12px;padding:22px 26px}.toc h3{font-family:var(--f-body);letter-spacing:.15em;text-transform:uppercase;color:var(--muted);margin-bottom:14px;font-size:11px}.toc ol{columns:2;column-gap:36px;margin:0;padding-left:20px}.toc li{margin-bottom:7px;font-size:.95rem}.toc a{color:var(--ink2);text-decoration:none}.toc a:hover{color:var(--accent);text-decoration:underline}.facts{border-top:1px solid var(--rule);margin-top:8px}.facts div{border-bottom:1px solid var(--rule-soft);gap:24px;padding:14px 0;font-size:.95rem;display:flex}.facts dt{width:210px;color:var(--muted);flex:none;margin:0}.facts dd{color:var(--ink);margin:0}.faq{border-top:1px solid var(--rule)}.faq details{border-bottom:1px solid var(--rule-soft);padding:18px 0}.faq summary{cursor:pointer;font:600 1.02rem/1.4 var(--f-head);color:var(--ink);justify-content:space-between;gap:20px;list-style:none;display:flex}.faq summary::-webkit-details-marker{display:none}.faq summary:after{content:"+";color:var(--accent);font:400 1.3rem/1 var(--f-body)}.faq details[open] summary:after{content:"–"}.faq p{color:var(--ink2);max-width:70ch;margin:14px 0 0;font-size:.98rem}.site-foot{background:var(--ink);color:#aab2bb;padding:58px 0 30px;font-size:.92rem}.foot-grid{grid-template-columns:1.6fr 1fr 1fr 1fr;gap:32px;display:grid}.site-foot h4{color:#fff;font-family:var(--f-body);letter-spacing:.15em;text-transform:uppercase;margin-bottom:14px;font-size:11px}.site-foot a{color:#aab2bb;margin-bottom:9px;text-decoration:none;display:block}.site-foot a:hover{color:#fff}.site-foot .ent{color:#8b949e;max-width:38ch;line-height:1.6}.foot-base{color:#767f89;border-top:1px solid #2a323c;flex-wrap:wrap;justify-content:space-between;gap:20px;margin-top:40px;padding-top:20px;font-size:.86rem;display:flex}.tbc{background:var(--tbc-bg);color:var(--tbc-ink);font:600 11.5px/1.5 var(--f-body);letter-spacing:.03em;white-space:nowrap;border:1px solid var(--tbc-line);border-radius:3px;padding:1px 7px}.mockbar{z-index:90;color:#cfd4da;font:500 12.5px/1 var(--f-body);background:#16181d;border-top:1px solid #2b3037;align-items:center;gap:6px;padding:10px 16px;display:flex;position:fixed;bottom:0;left:0;right:0;overflow-x:auto}.mockbar b{color:#0d0f12;font:700 10px/1 var(--f-body);letter-spacing:.12em;background:#9fb6d4;border-radius:3px;flex:none;margin-right:8px;padding:4px 7px}.mockbar a{color:#cfd4da;white-space:nowrap;border-radius:3px;padding:6px 10px;text-decoration:none}.mockbar a:hover{color:#fff;background:#252a31}.mockbar a.on{color:#fff;background:#2f3640}@media (width<=860px){.g3,.g2,.foot-grid{grid-template-columns:1fr}.toc ol{columns:1}.nav{display:none}.hero{padding:64px 0 52px}section{padding:52px 0}.facts div{flex-direction:column;gap:4px}.facts dt{width:auto}}.has-menu{position:relative}.has-menu>a:after{content:" ▾";opacity:.6;font-size:.8em}.menu{border:1px solid var(--rule);opacity:0;visibility:hidden;background:#fff;border-radius:5px;min-width:270px;padding:8px;transition:all .14s;position:absolute;top:100%;left:-14px;transform:translateY(-4px);box-shadow:0 12px 28px #111a261a}.has-menu:hover .menu,.has-menu:focus-within .menu{opacity:1;visibility:visible;transform:none}.menu a{color:var(--ink2);border:0;border-radius:4px;padding:9px 12px;font-size:14.5px;display:block}.menu a:hover{background:var(--accent-soft);color:var(--accent-dk)}.menu a small{color:var(--muted);margin-top:2px;font-size:12px;display:block}.nav .cta{background:var(--accent);color:#fff;border:0;border-radius:4px;padding:9px 16px}.nav .cta:hover{background:var(--accent-dk);color:#fff;border:0}.hero-grid{grid-template-columns:1.15fr .85fr;align-items:center;gap:52px;display:grid}.hero-art{width:100%;height:auto}.credstrip{border:1px solid var(--rule);border-radius:5px;grid-template-columns:repeat(4,1fr);gap:0;display:grid;overflow:hidden}.credstrip div{border-right:1px solid var(--rule);background:#fff;padding:20px 22px}.credstrip div:last-child{border-right:0}.credstrip b{font:600 1.28rem/1.2 var(--f-head);color:var(--ink);display:block}.credstrip span{color:var(--muted);margin-top:5px;font-size:.85rem;line-height:1.45;display:block}.svc-card{text-decoration:none}.svc-card .ico{width:30px;height:30px;color:var(--accent);margin-bottom:16px}.svc-card .who{font:600 11px/1.4 var(--f-body);letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin:0 0 8px}.svc-card p{font-size:.94rem}.ai2{border:1px solid var(--rule);border-radius:6px;grid-template-columns:1fr 1fr;gap:0;display:grid;overflow:hidden}.ai2 .col{padding:28px 30px}.ai2 .col+.col{border-left:1px solid var(--rule)}.ai2 .does{background:var(--accent-soft)}.ai2 .not{background:var(--ink)}.ai2 h3{font-family:var(--f-body);letter-spacing:.13em;text-transform:uppercase;margin-bottom:16px;font-size:12px}.ai2 .does h3{color:var(--accent-dk)}.ai2 .not h3{color:#f0a878}.ai2 ul{margin:0;padding:0;list-style:none}.ai2 li{color:var(--ink);align-items:flex-start;gap:11px;margin-bottom:11px;font-size:.95rem;display:flex}.ai2 .not li{color:#edeff2}.ai2 li svg{flex:none;width:16px;height:16px;margin-top:4px}.ai2 .does li svg{color:var(--accent)}.ai2 .not li svg{color:#f08a28}.steps{grid-auto-columns:1fr;grid-auto-flow:column;gap:0;margin-top:6px;display:grid}.steps .step{padding:0 14px 0 0;position:relative}.steps .step:before{content:"";background:var(--rule);height:2px;position:absolute;top:15px;left:0;right:0}.steps .step:last-child:before{right:14px}.steps .dot{background:var(--accent);color:#fff;width:32px;height:32px;font:600 13px/1 var(--f-body);z-index:1;border-radius:50%;justify-content:center;align-items:center;display:flex;position:relative}.steps .lbl{font:600 .93rem/1.35 var(--f-body);color:var(--ink);margin-top:14px;padding-right:12px;display:block}.steps .sub{color:var(--muted);margin-top:4px;padding-right:12px;font-size:.83rem;display:block}.matrix{border-collapse:collapse;width:100%;margin-top:4px;font-size:.9rem}.matrix th,.matrix td{border:1px solid var(--rule);text-align:center;padding:11px 12px}.matrix thead th{background:var(--paper);font:600 11px/1.3 var(--f-body);letter-spacing:.07em;text-transform:uppercase;color:var(--muted)}.matrix tbody th{text-align:left;font:600 .93rem/1.3 var(--f-body);color:var(--ink);white-space:nowrap;background:#fff}.matrix td svg{width:15px;height:15px;color:var(--accent)}.matrix-scroll{border-radius:5px;overflow-x:auto}.diagram{border:1px solid var(--rule);background:var(--paper);border-radius:6px;margin-top:6px;padding:26px}.diagram svg{width:100%;height:auto;display:block}.diagram figcaption{color:var(--muted);text-align:center;margin-top:16px;font-size:.85rem}.tracks{grid-template-columns:1fr 1fr;gap:24px;display:grid}.track{border:1px solid var(--rule);background:#fff;border-radius:6px;padding:28px}.track .tag{font:600 10.5px/1 var(--f-body);letter-spacing:.13em;text-transform:uppercase;color:#fff;background:var(--accent);border-radius:3px;margin-bottom:16px;padding:6px 10px;display:inline-block}.track dl{margin:14px 0 0;font-size:.92rem}.track dl div{border-top:1px solid var(--rule-soft);gap:14px;padding:8px 0;display:flex}.track dt{width:88px;color:var(--muted);flex:none}.track dd{margin:0}.icorow{grid-template-columns:repeat(3,1fr);gap:22px;display:grid}.icorow div{align-items:flex-start;gap:13px;display:flex}.icorow svg{width:22px;height:22px;color:var(--accent);flex:none;margin-top:2px}.icorow p{color:var(--ink);margin:0;font-size:.93rem}.offer{border:2px solid var(--accent);background:var(--accent-soft);border-radius:6px;padding:30px}.offer .tag{font:600 10.5px/1 var(--f-body);letter-spacing:.14em;text-transform:uppercase;color:var(--accent-dk);margin-bottom:12px;display:block}.offer h3{margin-bottom:10px;font-size:1.3rem}.offer p{color:#1c4b48;font-size:.96rem}.people{grid-template-columns:repeat(3,1fr);gap:24px;display:grid}.person .ph{aspect-ratio:1;border:1px solid var(--rule);font:600 11px/1.5 var(--f-body);letter-spacing:.1em;text-transform:uppercase;color:var(--muted);text-align:center;background:repeating-linear-gradient(45deg,#eeece7,#eeece7 8px,#e6e3dc 8px 16px);border-radius:6px;justify-content:center;align-items:center;padding:12px;display:flex}.person img.ph{border:1px solid var(--rule);background:var(--paper);border-radius:6px;width:100%;max-width:290px;height:auto;padding:0;display:block}.person h3{margin-top:18px;font-size:1.22rem;line-height:1.2}.person .role{font:600 10.5px/1 var(--f-body);letter-spacing:.14em;text-transform:uppercase;color:var(--accent-dk);background:var(--accent-soft);border:1px solid #f3d3c2;border-radius:3px;margin:8px 0 12px;padding:6px 10px;display:inline-block}.person .rule{background:var(--brand-grad);border-radius:2px;width:44px;height:3px;margin-top:18px}.arts{grid-template-columns:repeat(3,1fr);gap:24px;display:grid}.art{border:1px solid var(--rule);background:#fff;border-radius:6px;flex-direction:column;text-decoration:none;display:flex;overflow:hidden}.art .cover{aspect-ratio:16/9;background:var(--ink);display:block}.art .body{padding:22px}.art .kicker{font:600 10.5px/1 var(--f-body);letter-spacing:.12em;text-transform:uppercase;color:var(--accent);margin-bottom:10px;display:block}.art h3{font-size:1.05rem;line-height:1.32}.art p{color:var(--muted);margin:9px 0 0;font-size:.88rem}.rolebar{flex-wrap:wrap;align-items:center;gap:14px;margin-bottom:28px;display:flex}.rolebar label{font:600 11px/1 var(--f-body);letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}.rolebar select{font:500 15px/1 var(--f-body);color:var(--ink);border:1px solid var(--rule);cursor:pointer;background:#fff;border-radius:4px;min-width:260px;padding:11px 14px}.rolebar select:focus{outline:2px solid var(--accent);outline-offset:1px}.rolecount{color:var(--muted);font-size:.9rem}.role{border:1px solid var(--rule);background:#fff;border-radius:6px;margin-bottom:18px;padding:26px 28px}.role-top{flex-wrap:wrap;justify-content:space-between;align-items:flex-start;gap:18px;display:flex}.role h3{font-size:1.18rem}.role .meta{color:var(--muted);margin-top:6px;font-size:.88rem}.badge{font:600 10.5px/1 var(--f-body);letter-spacing:.11em;text-transform:uppercase;white-space:nowrap;border-radius:3px;padding:7px 11px;display:inline-block}.badge.internal{background:var(--accent-soft);color:var(--accent-dk);border:1px solid #f3d3c2}.badge.client{background:var(--tbc-bg);color:var(--tbc-ink);border:1px solid var(--tbc-line)}.employer{color:var(--ink2);background:var(--paper);border:1px solid var(--rule);border-radius:4px;margin:16px 0 0;padding:10px 13px;font-size:.88rem}.role-cols{grid-template-columns:1fr 1fr;gap:28px;margin-top:20px;display:grid}.role-cols h4{font:600 11px/1 var(--f-body);letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin:0 0 11px}.role-cols ul{color:var(--ink2);margin:0;padding-left:18px;font-size:.93rem}.role-cols li{margin-bottom:6px}.crosslink{border-left:3px solid var(--accent);background:var(--paper);color:var(--ink2);margin-bottom:30px;padding:14px 18px;font-size:.94rem}.crosslink p{margin:0}.budget{z-index:89;color:#cfd4da;font:500 11.5px/1.5 var(--f-mono);background:#16181d;border:1px solid #2b3037;border-radius:5px;max-width:210px;padding:10px 13px;position:fixed;bottom:64px;right:14px}.budget b{color:#9fb6d4;font:700 9.5px/1.6 var(--f-body);letter-spacing:.12em;display:block}.budget .ok{color:#6fcf97}.budget .over{color:#e88b6f}@media (width<=860px){.hero-grid,.ai2,.tracks,.role-cols,.credstrip,.people,.arts,.icorow{grid-template-columns:1fr}.credstrip div{border-right:0;border-bottom:1px solid var(--rule)}.ai2 .col+.col{border-left:0;border-top:1px solid var(--rule)}.steps{grid-auto-flow:row;gap:20px}.steps .step:before,.budget{display:none}.nav-toggle{display:flex}.nav{border-bottom:1px solid var(--rule);background:#fff;flex-direction:column;align-items:stretch;gap:0;max-height:calc(100vh - 80px);padding:8px 28px 22px;display:none;position:absolute;top:100%;left:0;right:0;overflow-y:auto;box-shadow:0 14px 28px #14171f1a}body.nav-open .nav{display:flex}body.nav-open{overflow:hidden}.nav>a,.has-menu>a{border-bottom:1px solid var(--rule-soft);border-bottom-color:var(--rule-soft);padding:14px 0;font-size:16px}.nav>a:hover,.has-menu>a:hover{border-bottom-color:var(--rule-soft)}.nav .cta{background:var(--accent);color:#fff;text-align:center;border-bottom:0;border-radius:4px;margin-top:16px;padding:15px 18px;font-size:15.5px}.has-menu{display:block}.has-menu>a:after{content:""}.menu{opacity:1;visibility:visible;box-shadow:none;border:0;min-width:0;padding:2px 0 10px;display:block;position:static;transform:none}.menu a{color:var(--muted);border-left:2px solid var(--rule);padding:11px 0 11px 16px;font-size:15px}.menu a:hover{border-left-color:var(--accent);color:var(--accent-dk);background:0 0}}.btn-wa{color:#fff;background:#1f8f4e;align-items:center;gap:10px;display:inline-flex}.btn-wa:hover{color:#fff;background:#186f3d}.btn-wa svg{flex:none;width:18px;height:18px}.wa-float{z-index:70;color:#fff;background:#1f8f4e;border-radius:50%;justify-content:center;align-items:center;width:54px;height:54px;text-decoration:none;display:flex;position:fixed;bottom:74px;right:20px;box-shadow:0 6px 20px #14171f38}.wa-float:hover{color:#fff;background:#186f3d}.wa-float svg{width:27px;height:27px}.form{gap:16px;display:grid}.field{gap:6px;display:grid}.field label{font:600 11px/1 var(--f-body);letter-spacing:.11em;text-transform:uppercase;color:var(--muted)}.field input,.field select,.field textarea{font:400 15.5px/1.5 var(--f-body);color:var(--ink);border:1px solid var(--rule);background:#fff;border-radius:4px;width:100%;padding:12px 14px}.field textarea{resize:vertical;min-height:120px}.field input:focus,.field select:focus,.field textarea:focus{outline:2px solid var(--accent);outline-offset:1px;border-color:var(--accent)}.field-row{grid-template-columns:1fr 1fr;gap:16px;display:grid}.cf-turnstile{min-height:0}.formnote{color:var(--muted);margin:0;font-size:.86rem}.prose{max-width:70ch}.prose h2{margin:40px 0 14px;font-size:1.42rem}.prose h3{margin:26px 0 10px}.prose p{color:var(--ink2);margin:0 0 1.1em}.prose ul,.prose ol{color:var(--ink2);margin:0 0 1.2em;padding-left:22px}.prose li{margin-bottom:8px}.prose .standfirst{color:var(--ink);border-left:3px solid var(--accent);margin-bottom:30px;padding-left:18px;font-size:1.12rem}.byline{border-top:1px solid var(--rule);align-items:center;gap:14px;margin:26px 0 0;padding-top:22px;display:flex}.byline img{object-fit:cover;object-position:50% 14%;border-radius:50%;flex:none;width:46px;height:46px}.byline p{color:var(--muted);margin:0;font-size:.9rem}.byline strong{color:var(--ink);font-size:.95rem;display:block}.artmeta{color:var(--muted);margin-top:10px;font-size:.9rem}@media (width<=860px){.field-row{grid-template-columns:1fr}.wa-float{bottom:70px;right:14px}}.hp{width:1px;height:1px;position:absolute;left:-9999px;overflow:hidden}.formstatus{border:1px solid #0000;border-radius:4px;margin:0;padding:13px 16px;font-size:.95rem}.formstatus.ok{color:#1b5e36;background:#eaf4ee;border-color:#b7dcc6}.formstatus.bad{color:#8e3512;background:#fdf0e9;border-color:#f3d3c2}.art .cover{position:relative;overflow:hidden}.art .cover svg{width:100%;height:100%;display:block;position:absolute;inset:0}
